Developed from an underground club wear label, yd. has certainly come a long way since its beginning in the back streets of Redfern, Sydney.
The founders of yd., Todd Trenear and Stephen Lebowitz saw an opportunity to convert the brand into a retail/wholesale business and started yd. Pty Limited in July 2001. The company has since embarked on a rapid expansion across the country and yd. now incorporates a national & international retail presence, and a hip boutique account base.
The brand has successfully developed a loyal and dynamic following, providing a cutting edge range of young men's fashion inspired from around the globe.
the company's progressive expansion and ability to always offer something new has positioned yd. as one of the fastest growing men's brand in the country.