Hanes Brands

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About Hanes Brands

Hanes Australasia has come a long way from manufacturing Dunlop bicycle tyres in 1893. Today, the company is famous for its iconic brands including Bonds, Sheridan and Berlei

  • Hanes Australasia is home to some of Australia’s most recognised apparel and lifestyle brands including Bonds, Berlei and Sheridan.  Hanes Australasia brands are sold via our wholesale partners and our retail network of over 300 stores (including our concession stores) and portfolio of online websites.  Hanes Australasia previously operated as Pacific Brands and was acquired by Hanes in July 2016.
  • Headquartered in Melbourne Australia, Hanes Australasia operates throughout Australia, New Zealand, China, Indonesia, and the United Kingdom. The passion of our 4,400 employees is the driving force behind our success.
  • Hanes Australasia is part of HanesBrands Inc. Based in North Carolina, US, Hanes is a socially responsible market leader in underwear and activewear apparel in the Americas, Europe, Australia and Asia-Pacific under some of the world’s strongest apparel brands, including Hanes, Champion, Maidenform, DIM, Bali, Playtex, Bonds, JMS/Just My Size, Nur Die/Nur Der, L’eggs, Lovable, Wonderbra, Berlei, Alternative and Gear for Sports.  The company sells T-shirts, bras, underwear, shapewear, socks, hosiery, and activewear produced in the company’s low-cost global supply chain. A member of the S&P 500 stock index, Hanes has approximately 68,000 employees in more than 40 countries and is ranked No. 448 on the Fortune 500 list of America’s largest companies by sales.  Hanes is listed on the NYSE under the code NYSE:HBI.
  • Hanes takes pride in its strong reputation for ethical business practices. The company is the only apparel producer to ever be honoured by the Great Place to Work Institute for its workplace practices in Central America and the Caribbean, and is ranked No. 167 on the Forbes magazine list of America’s Best Large Employers.  For eight consecutive years, Hanes has won the U.S. Environmental Protection Agency Energy Star sustained excellence/partner of the year award – the only apparel company to earn sustained excellence honours.  The company ranks No. 172 on Newsweek magazine’s green list of 500 largest U.S. companies for environmental achievement.
Hanes Australasia is home to iconic Aussie brands Bonds, Sheridan and Berlei, to name but a few, and we are famous for designing, marketing and selling our amazing and award winning products.

We are part of Hanes Brands Inc, the world’s largest manufacturer and marketer of basic apparel brands. We at Hanes Brands pride ourselves on our strong reputation for ethical business practices, and are the only apparel producer to ever be honoured by the Great Place to Work Institute for its workplace practices in Central America and the Caribbean.

The Apparel Group is the largest operating group of Hanes Australasia and we are fortunate to enjoy the benefits of being part of a global organisation, whilst staying true to our Aussie heritage. We offer intimate apparel and outerwear through our well-loved brands, including Bonds, Berlei, Champion, Holeproof, Jockey and Rio, through to our hosiery brands Voodoo, Kayser, Razzamatazz and many more.....

Our Head Office is based in Kew, an Eastern suburb of Melbourne, with easy transport links in and out of the City. We have a NSW office based in Burwood, a vibrant suburb of Western Sydney only minutes’ walk from the train station, and a New Zealand based office in in Greenlane, Auckland. Our teams work together to design and bring to market a range of fabulous undies, intimates, hosiery, socks and apparel for men, women, kids and baby.

And what an exciting time we’re having at the moment! An expanding retail network, combined with some fantastic wholesale partnerships and a growing international presence, represents huge opportunity – and a very bright future for the Hanes Brands Australasia Apparel Group.
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