Reporting directly to the Head of Media, Data and Content you will be responsible for driving best practice and leading the production project management when it comes to decoupling of brand campaigns, effective media and platform partnerships, adaptation of prime content and execution of impactful responsive and planned (small scale) campaigns
- Drive successful production decoupling of campaign production across Nestle brands. Work closely with Brand Teams, Agencies and Procurement to achieve effective and efficient decoupled campaigns that result in high quality outputs, increased number of assets and lower over all production costs.
- Development of fit for purpose digital assets via soft production decoupling that meet best practice benchmarks, achieve increased brand engagement metrics and increase campaign assets. Advising brand teams in the soft decoupling of digital and social production with partner agencies and platforms.
- Drive effective and efficient Prime content adaptation (from Lead Agencies) into Content Studio or partner agencies that drive personalisation at scale and fit for platform use. E.g. Adapting TVCs into Bumper creative, Facebook assets, DCO management
- Working closely with Digital Analytics Manager and Brand Teams to apply audience insights and CES data to brand opportunities and planned campaign activity. Guide the creative and production development and implementation of this campaign activity.
Support the oversight and traffic workflow of Content Studio Inc. overseeing quality output and delivery to deadlines.
A day in the life of...
You will have a Minimum of 7 years experience in production management and implementation Inc. video, digital and print experience. You will have deep working knowledge of content production across TV/video, OOH, print, digital and social, including technical understanding, production timelines and confidence in pre and postproduction across multiple channels. Experience in client management, stakeholder management, agency and production company engagement will be highly regarded. You will have worked on numerous projects across creative and campaign development Inc. implementation and PCA (traffic experience a plus)You will possess excellent presentation and communication skills that will allow you to clearly articulate the translation of key trends/data and confidently consult to key account/s and stakeholders as required.
Applicants must be eligible to work in Australia and have Permanent Residency.