Sales Representative

• Play a key role in supporting the Australian economy.
• Discounted food, travel, entertainment, gym membership, staff parking and, + more.
• Hybrid working environment.

Company

For over 81 years, PFD Food Services has been helping feed Australia by supplying quality food and related products to businesses nationwide. Today, we're one of Australia's leading foodservice distributors, offering an extensive range of fresh, frozen, chilled and dry products, supported by strong supplier partnerships and a customer-first approach.

Now part of the Woolworths Group, PFD continues to invest in its people, systems and operations, creating exciting opportunities for growth and innovation across the business.

About this Position  

Love being out on the road, building relationships and turning opportunities into sales?

We’re looking for a Sales Representative to take ownership of the Peters portfolio across our North of the River territory.

This is a hands-on sales role where you’ll spend your time out with customers, growing existing accounts, finding new opportunities and making sure PFD and Peters remain front of mind when customers are making buying decisions.

Your customers will range across cafés, restaurants, schools, care providers and other foodservice businesses, so every day will be different. You might be introducing a customer to a new product, helping grow their existing range, following up a new lead or working with the wider PFD team to deliver a solution.

You’ll have an established customer base to build from, alongside plenty of opportunity to create new relationships and grow your territory.

Key Responsibilities

• Take ownership of sales growth across the Peters portfolio within your North of the River territory.
• Grow and retain existing customer relationships.
• Identify and convert new business opportunities through prospecting, networking and referrals.
• Drive product penetration, basket growth, margin and overall territory performance.
• Become a trusted partner to customers by understanding their business and recommending the right solutions.
• Use sales data and local market knowledge to identify opportunities and prioritise activity.
• Work closely with PFD operations, purchasing, customer service and transport teams.
• Partner with suppliers on products, promotions and customer opportunities.
• Maintain strong CRM discipline, customer visit planning and pipeline management.

What We’re Looking For

To thrive in this role, you will bring:

• A genuine passion for food, sales and building customer relationships.
• Previous sales experience within foodservice, hospitality or a customer-facing commercial environment.
• The ability to read people, build rapport quickly and tailor your communication.
• Comfort working to weekly rhythms and KPIs while still having the autonomy to run your day.
• Resilience, resourcefulness and calm when the unexpected happens because it will
• Strong CRM habits, planning skills and follow-through.
• A flexible approach to hours
• A strong drive to achieve results, grow your territory and uncover new opportunities.

This role suits someone who is equal parts relationship-builder and commercial thinker, someone who genuinely enjoys being out in the community supporting the people who feed our city.

What Will Success Look Like After 6-12 Months?

• A trusted territory; customers call you first.
• Consistent rhythm of visits, CRM discipline and planning.
• Strong margin, basket and new business growth.
• Seamless collaboration with the branch.
• New business wins that contribute to territory growth and increased market share.
• Solid understanding of our products, suppliers and pricing.
• Known as someone who gets things done with calm and care.
• Customers feel the PFD experience through you.
• You live our purpose: bringing people together through food.
• A healthy pipeline of opportunities and a proactive approach to territory development

What PFD is Offering the Successful Candidate

We are offering competitive remuneration, superannuation and other staff benefits (such as discounts on staff purchases, discounted accommodation, health insurance and banking).

Culture & Values

Customer Focus

Know your external and internal customers. Gain and preserve their confidence because we can only be successful if our customers are successful.

Respect

Treat people at work and in the community as they would like to be treated. Act safely, responsibly, and ethically. 

Passion

Share the passion of making us a successful and dynamic company. Let’s celebrate successes.

Simplicity

Let’s minimise the complications of doing business so customer services are on time, accurate and reliable. Share ideas to improve our company.

Leadership

All of us can be leaders in our day to day working lives. Bring out the best in yourself and the people around you. Do what you say you are going to do.

How to Apply

If this sounds like your kind of challenge, we’d love to hear from you! Click the apply button and submit your updated resume and a cover letter.

As part of our recruitment process, do you consent to undergoing employment checks? These may include a medical assessment (which may involve drug and alcohol testing), a National Police History Check, a Working With Children/Vulnerable Groups Check, and a Licence Validation/Demerit Point Check.

Please note: We do not accept unsolicited CVs from recruitment agencies or third parties. Any CVs sent directly to Line Managers will not be considered, and we will not be responsible for any associated fees or costs.

PFD Food Services is committed to being an Equal Employment Opportunity employer.