Village Roadshow Limited

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About Village Roadshow Limited
Founded by the late Mr. Roc Kirby in 1954 in Melbourne, Australia with a drive-in cinema, Village Roadshow has been listed on the Australian Securities Exchange (ASX) since 1988. With the Company's roots still based in Melbourne, few are aware of the breadth or the diversity of Village Roadshow's entertainment and media assets.

Today, Village Roadshow operates core businesses in Theme Parks, Film and DVD Distribution, Cinema Exhibition, Film Production and Marketing Solutions. While creating strong and diverse earnings streams, these businesses are complementary, targeting a similar customer demographic and providing significant cross-promotional opportunities.

In film, Village Roadshow is a major movie producer and film and DVD distributor as well as operator of cinema exhibition circuits. In movie production, the Company is one of the most successful independent producers in Hollywood with successes including The Matrix trilogy, the Ocean's trilogy, Charlie and the Chocolate Factory, Happy Feet, Get Smart, I am Legend, Sherlock Holmes, The Great Gatsby and The Lego Movie.

Village Roadshow owns and operates the popular theme parks on Queensland's Gold Coast: Warner Bros. Movie World, Sea World, Wet'n'Wild, Australian Outback Spectacular and Paradise Country, as well as Sea World Resort & Water Park and Village Roadshow Studios. In addition it also has a water park in Las Vegas and opened Wet'n'Wild Sydney in December 2013. The Group is also contracted to design, construct and manage a water park on Hainan Island in China and is investigating other opportunities in Asia.

Edge Loyalty is Village Roadshow’s marketing solutions division and is dedicated to helping businesses find innovative, sales focused promotions to enhance staff and customer engagement. Founded in 2006 and acquired by Village Roadshow in 2012 with offices in Melbourne, Sydney and London, Edge Loyalty has grown to become Australia’s leading provider of loyalty and reward solutions.

Edge Loyalty offers clients a complete solutions package, from creative concepts and graphic design services to web development, digital payments and customer service support. Edge Loyalty’s technology platforms allow the roll-out, control and measurement of complex promotional programs. In addition, the data collected during these activities provides a valuable insight to assess market trends and the effectiveness of marketing strategies and programs.

Edge Loyalty has continued to grow through recent acquisitions including Lifestyle Rewards, PrimeFocus, Minc Marketing and from December 2015, Opia in the UK.

Edge Loyalty delivers its tailor-made solutions through a number of key brands:


Edge Prize - using fixed fee pricing model combined with reward and incentives to design and manage campaigns to engage customers with million dollar promotions.


Opia- UK based sales promotion consultancy with a strong foothold in the consumer electronics market.



Prime Focus – managing consumer and trade promotions to bring promotional activities to life for many of the world’s most recognisable brands as well as collecting, managing and interpreting data to benefit the brand.



Digital Rewards – delivering end-to-end fully customisable eGift Card and digital reward solutions redeemable online for 100’s of leading retailers to drive sales.




Gift Card Planet – designing, building and operating branded prepaid Gift Card programs to help clients increase sales, improve retention, increase customer engagement and more by incentivising customers and rewarding staff with cash cards, allowing them to choose their own rewards.



Lifestyle Rewards – offering targeted loyalty and incentive programs to increase customer and staff engagement and retention by providing access to VIP discounts at restaurants, hotels, attractions & venues throughout Australia through a fully customisable app.



Good Food Gift Card – providing Good Food Gift Cards, redeemable at hundreds of restaurants around Australia to boost sales, motivate staff and reward customers.

GOOD FOOD GIFT CARD – providing gift cards to be redeemed against hundreds of spa and wellness experiences Australia wide, which offers a relaxing and easy experience for both the purchaser and lucky recipients.



Minc Marketing – specialising in creating imaginative promotional products from the idea stage to the finished products, increasing engagement and meeting clients’ marketing needs.



Edge Prize - using fixed fee pricing model combined with reward and incentives to design and manage campaigns to engage customers with million dollar promotions.