Cash Converters International is a franchised retail network listed on the ASX (CCV). The Cash Converters group employs modern retailing practices, professional management techniques and high ethical standards to the management of its stores throughout the chain with appeal to a wide cross section of the community. As a result, Cash Converters has been able to position its franchised outlets as credible retail merchandise stores, resulting in a profitable market for the group. The range of services offered by Cash Converters stores around the world varies with pawn-broking loans available in selected markets, as well as a personal finance business that operates, in various forms in the micro-lending category around the world. This company began in Perth, Western Australia, in 1984. It was founded by Brian Cumins and a group of partners. In four years, the partners were operating seven separate outlets in the Perth area.