Australian Catholic University

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About Australian Catholic University
Australian Catholic University (ACU) has seven campuses around Australia. We empower students to think critically, ethically and to bring about change in their communities and professions.

As a publicly-funded university, we welcome staff and students of all beliefs and backgrounds. We are committed to providing equal access to education for all people.

Students undertake professional placements and volunteer work throughout their studies, with many securing excellent jobs before they graduate.

Community engagement is also a core part of every student's experience at ACU, to the point where it's embedded within our courses. This allows students to give back to their communities and make a difference through opportunities such as volunteer experience programs.

ACU is Australia's leading Catholic university and is supported by more than 2,000 years of Catholic intellectual tradition. As a member of the International Federation of Catholic Universities, we are devoted to communicating truth in every field of knowledge through teaching and research, as well as promoting the dignity of all people and the common good.

ACU is committed to diversity and social inclusion in its employment practices. Applications from Aboriginal and Torres Strait Islander people, people with disabilities and people from culturally diverse groups are encouraged.

Study International Business and International Marketing in Rome July 2016

The recent opening of the ACU’s Rome Centre, in partnership with the Catholic University of America, provides exciting new study opportunities.

The Faculty of Law and Business is pleased to offer two units:

  • BUSN201 International Business
  • MKTG301 International Marketing

Duration: 2 weeks
Dates 2016: Monday 4 - Thursday 14 July

Overview

The two units will be taught concurrently over two weeks. Students will study with ACU teaching staff and stay at the ACU Rome Centre’s accommodation with the other students and participate in cultural tours & visits.

Students can either fly as a group or can meet up in Rome at the Rome Centre on Sunday 3 July.

On Friday 15 July, all students will leave the Rome Centre to either fly home with the other students or to make their own way (home or to another destination).

Before traveling to Rome, the Peter Faber Business School will hold pre-departure seminars to brief participants on the study tour.


BUSN201 International Business

Credit points: 10
Prerequisites: Nil
Lecturer: Mr. Luigi Belmonte

This unit is designed to introduce students to the issues involved in undertaking business in the global market place. The impact of globalisation on business, the environment and communities is emphasized. It examines why businesses engage in international trade and business and considers the role that economics, politics, culture and ethics play in the decision to operate internationally. How organisations evaluate, plan and undertake international engagement and expansion are considered given the nature of and circumstances facing the organisation. It introduces students to concepts of international financing, marketing and human resource management, with a focus on the Italian and European business communities

MKTG301 International Marketing

Credit points: 10
Prerequisites: MKTG100 Principles of Marketing
Lecturer: Dr. Judy Rex

This unit introduces students to the basic theories, concepts and marketing practices of international marketing. It highlights marketing’s broader societal role and how it is influenced by a variety of cultural, economic, environmental, cultural, legal, technological, logistical and political factors forces in the global marketplace. The unit places particular emphasis on the emergence of global marketing and patterns of consumption, and the need to develop specific strategies and plans for marketing in the international context that is sympathetic to, but nevertheless, distinct for, domestic marketing strategies and tactics with a focus on the Italian and European business communities.


Cost

The study tour is conducted over two weeks (13 nights from 3 - 16 July) and excluding flights the program fee is currently estimated to be AUD$ 2,300- $2,500*.

The program fee covers:

  • Shared accommodation at the Rome Centre
  • Meal plan (breakfast, lunch and dinner from Monday to Friday)
  • Airport transfers (for group flights)
  • Scheduled group excursions and site visits
  • Welcome dinner

The program fee does not include the return airfare to Italy.

To confirm your place in this exciting program, a non-refundable deposit of $500 must be made by 29 April 2016. (Payment options to be confirmed)

* Prices are subject to international exchange rates and may fluctuate.