Business leaders – especially HR professionals – should be using social media for more than recruiting purposes. Consider the following:
> Post YouTube videos showing what it’s like to work at your company. Another way to strengthen your brand is to ask employees to record videos of what they like about working at your company. These videos can be posted on your intranet, on the company site or via sharing sites like YouTube
> Reward employees who share positive company messages using social platforms. Instead of being the company that monitors social platforms to catch employees posting things that are considered wrong, catch them posting messages that are positive about the company. Set up an incentive program to encourage positive participation on social media
> Teach members of your sales team to connect with potential clients through LinkedIn
> Communicate employee benefits of the employer brand on Twitter and Facebook
> Use the company Facebook page to highlight and recognise employee accomplishments
> Collaborate with other professionals in your field to share best practice tips and discuss a variety of challenging workplace situations
Another key use of social media is to use it to monitor what people are saying about your company and brand. There are many free ways to monitor what people are saying about your company through social media, including the following:
Google Alerts will send you a daily digest email anytime your search terms come up in blogs, news, or other websites.
Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google and others. You can have your mentions emailed to you daily.
If you want to know real time what people are saying, you can setup a Twitter search in HootSuite, Tweetdeck, or just keep a RSS feed in your feed reader using Twitter search results. Include searches for your company, business owner, or unique product name.