To champion digital marketing initiatives, through campaign planning, activation and optimisation across multiple channels - Social Media, Google Adwords, eDM and website.

Client Details

Have exclusively partnered with a Global Consumer Electronics Goods Company, for their Australian business to recruit a Digital Marketing Executive. As a result of growth and investing further on digital, they are expanding their team accordingly.

Description

Reporting into the Marketing Manager you will be part of a collaborative and dynamic team, with the key focus to plan and implement digital initiatives that will increase the awareness of their portfolio of brands and products, with the objective to further contribute to marketing efforts and drive traffic and awareness to their retail partners.

Digital Campaigns

End to end digital campaign planning, execution and optimization across multiple channels.

Plan and execute Social Media Calendar in line with marketing strategy

Actively contribute to planning of digital channels to best drive performance and ROI, specific to audience and campaign

Set up and execute campaigns across online channels - social media, SEO, SEM, and email marketing.

Schedule, track, optimize and report performance of digital campaigns and provide recommendations to leadership on best practice.

Measure success of digital campaigns utilizing reporting tools i.e Google Analytics and Facebook Ads Manager

Manage multiple social media channels include Instagram, Facebook

Manage scheduling for online and offline content

Build, execute and report performance of eDM campaigns

Proactively seek opportunities to continually improve customer experience and increase operational efficiency of the online business.

Coordinate monthly advertising deadlines

Website

Product content management on website and eDMS ensuring web links are accurate and streamlined

Follow up on all enquiries from website

Responsible for online customer experience - analyse traffic, user experience layout and data, to enable excellent customer experience

Ensuring the website is SEO optimised

Manage, review and update merchandise data to ensure product categorisation, images, copy, pricing and promotional tags are accurate

Copywriting for website content and ensuring is accurate and SEO optimised

Ensure website roll out for all marketing campaigns, brand promotions, website category growth plan and site projects - liaising closely with internal teams.

Project lead the transition of multiple sites to one centralised global site aligning to global strategy

Profile

Tertiary qualification in relevant fields i.e. Business, Marketing, Digital, Technology

Minimum 2 years' experience of relevant digital marketing experience with a strong focus on digital campaigns.

Ideal - Experience using Drupal

Experience across social media channels i.e FB Ads Manager, Hootsuite or Sprout

Strong communication and stakeholder management skills

Ability to prioritise and adapt to change of priority, with a sense of urgency

Must have strong attention to detail, analytical, process driven, and results driven

Job Offer

Remuneration is dependent on experience + super

Part of a passionate and collaborative environment

Part of a global business with a strong national presence

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Dominik Tamanas on +613 9607 5602.

Digital Marketing Specialist / Consumer Electrical Goods

MichaelPage Digital All Melbourne VIC

MichaelPage Digital

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