Brand Manager

A true Australian success story, this dynamic business specialises in producing an extensive range of premium entertaining products and on trend health foods. Having started from humble beginnings, moving into a state of the art purpose built facility 2 years ago, they have recently been acquired by one of the world's largest food companies.

With brands that are instantly recognised and stocked in all major supermarket retailers as well as many speciality stores, a unique opportunity has been created for an ambitious marketing professional to implement, drive and execute marketing initiatives that will ensure the business continues to be the choice of consumers in a space that is highly competitive and one that demands innovation, variety, quality and speed to market.

As a passionate, dynamic and savvy marketing professional, you have developed a sound understanding of marketing principals, successfully developed and executed marketing plans and are now seeking a role that will provide you the opportunity to work for a business that will benefit from, and value your insight, knowledge and ideas.

Working alongside a team that are genuinely committed to increasing brand profile, you will be empowered and supported to:

Lead the 'New Product Ideagen' process on behalf of the team, seeking external collaboration when required and be the liaison with any Customer led NPD workshops
Determine the approach to developing an e-commerce / online platform that adds incremental value to the business
Project management of key initiatives from concept to post launch review with emphasis on concept and design phases specifically for this role
Supplier management and commercial negotiations - particularly the packaging and design suppliers with relation to NPD and prioritisation and efficiency
NPD: market assessment, product testing, packaging and branding design, marketing and promotion for new product launches and refresh
Implementation of new branding across various marketing platforms
Analysis and communication of consumer and market insights
Customer retail and wholesale marketing promotions and events
Digital marketing strategy, website redevelopment and ongoing management
Managing tradeshows and product trial programs
Packaging regeneration, innovation, trialling and changeover project management
Development, design, print management and distribution of marketing materials
Development of annual marketing budget, plan and promotional calendar
Management of the portfolio and innovation through the monthly supply and demand cycles
Intellectual Property (IP) management and control of material archiving - be the link with legal and any new products / jurisdictions, relating to all ANZ and all export markets.

We are seeking someone who has:

Tertiary Education (Marketing, Communications, Advertising related qualification)
5+ years experience within a Wholesale, Retail, FMCG or Production based industry or environment
Experience in developing and managing the delivery of marketing plans
Excellent time and project management skills and the ability to priorities tasks, working under broad direction and at times high pressure environment
Comprehensive understanding of print production and design processes
Demonstrated ability to provide leadership, especially in the implementation of strategies and the coordination of promotional programs
Intermediate knowledge and level of proficiency in Microsoft Word, Excel and Outlook
Negotiation and influencing skills with internal and external stakeholders
Ability to develop and maintain productive working relationships with key stakeholders, both internal and external
High level of verbal, interpersonal and written communication skills
Ability to work effectively in a team environment and with all levels of an organisation
Proven strategic planning skills and a demonstrated ability to set and meet outcomes
Experience in formulating and monitoring budgets in relation to marketing plans

If you would like to explore this opportunity further, please apply or call Natasha for a confidential discussion on 95435911

Brand Manager

Cornerstone HR Pty Ltd Dandenong South VIC 3175

Cornerstone HR Pty Ltd

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