Marketing Director, JAPAC – SaaS Platform - $150,000 + Super/Bonus

The company:
The partnership channel offers scale and automation on a pay-for-performance model that delivers the operating leverage necessary for brand survival. They empower marketers with technology built to discover, engage and convert audiences, at scale, all while maintaining brand safety and control. Their commitment to growing partnerships doesn't end with their clients. Their employees are carefully selected to be a part of our company because they emulate a carefully crafted and practiced set of core values that define the business. Joining means joining a company that sincerely values your talent, expertise and passion. They strive each day to hire and retain only the best. Doing so affords them the opportunity to be the best in the business, to exceed their clients' expectations, to innovate, to teach—and most importantly—to earn and maintain their clients’ loyalty. They are on a fast growth trajectory in all global markets. Their brands are all showing strong growth in Australia and Japan and new platform capabilities are creating even more business opportunity for the company internationally.

The Role:
They are seeking a passionate and energetic Marketing Director to lead the brand positioning and go-to-market efforts in the region, and to manage the Regional Marketing Managers responsible for program execution in JAPAC. Their international company is seeking a great marketer to take their lead generation, awareness, and partner marketing efforts to a higher level. As a critical member of their marketing team, you will collaborate with the CMO to lead positioning and messaging development efforts for JAPAC, and to develop compelling go-to-market stories and materials that resonate with their target audience. Further, you will be responsible for managing the Regional Marketing Managers for JAPAC in their execution of lead generation programs for each of the software solutions. This is an ideal opportunity for a driven individual looking to take ownership of positioning and go-to-market efforts for multiple brands and to partner with Sales and BDR organisations to drive maximum leads, opportunities, and sales through accountable marketing programs.

Responsibilities

Lead development of the marketing plans and budgets for Asia Pacific region.
Oversee the management of budget, ensuring spend deployed yields desired lead funnel results.
Manage the regional lead funnel, conceptualising and developing programs to build pipeline, fine-tuning conversion stage to stage and measuring progress to goal
Oversee integrated marketing campaigns, from concept creation, ensuring GTM messaging pillars infiltrate throughout all channels, inclusive of verticals and ABM programs
Creation and management of overall editorial calendar for the region, collaborating with functional leads for optimal execution
Manage, develop and coach Regional Marketing Managers and Specialists, providing executional oversight and direction across all campaign facets: events, email, social, ABM, virtual events etc.
Collaborate with the Regional Marketing Managers for JAPAC to set lead generation targets and deliver the marketing plans for the brands.
Regularly review lead funnel and channel performance with Regional Marketing Managers for insight into campaign and content performance.
Develop and deploy customer marketing strategy and programs, inclusive of: NPS, customer advisory council(s), reference-able database, case studies and email programs.
Develop the core sales materials (presentations, one sheets, etc.) for each brand and vertical.
Partner with Sales and BDRs to fuel campaign development, inform sales collateral and buyer personas, and ensure follow-up on marketing generated leads.
Lead training and education for Sales on new collateral, case studies and content.
Partner with the Data and Insights team in the development and optimisation of measurement and reporting systems to ensure you have maximum information and flexibility to improve results.
Partner with the content development lead to define the content strategy and deliverables for JAPAC. Provide oversight to materials in development and final versions for the region.
Provide strategic and brand oversight to the Creative team and Regional Marketing Managers for JAPAC for their development of all creative assets for lead generation (ads, landing pages, search results, emails, etc.)
Collaborate with Product Marketing on new feature rollouts, enhancements and usage programs
Partner with Demand Generation to ensure optimal paid channel execution results in lead generation. Collaborate on content and copy for regional campaigns.
Meet regularly with other marketers to share ideas and perspectives on “what works” and how we can improve results in the future.

Requirements

Bachelor of Arts or Bachelor of Science or equivalent degree
5-8 years previous marketing experience in a SaaS company.
Outstanding proficiency in written and verbal communications
Strong experience defining the ICP for and selling stories to B2B audiences
Strong passion for and knowledge of digital marketing and measurement. Experience in the partner/affiliate industry is a big plus but not required.
Proven track record of overseeing Marketing Managers
Outstanding communication, presentation and leadership skills
Excellent organisational and time management skills
Strategic thinker with great analytical skills

Australia Benefits & Perks

22 days holiday
Enhanced parental leave 6 months full pay, 6 months half pay, $100 bonus after the birth of your child and 5 extra 'Parental Days' each year
Regular company events and activities
Desk Surf – recognition opportunity to spend two weeks working in the office of your choice: New York, San Francisco, Baltimore, Sydney, Tokyo, London, Philadelphia or Newcastle
Enhanced Wellness Program including access to Wellness Coaching
Regular company events and activities
Ownership of a generous learning allowance that is reallocated each year

This is huge opportunity to take ownership of the strategy, implementation and growth of the business. Use your leadership skills to motivate, manage, train and unite the team under a single vision, driving future success. This role is best suited to a career minded individual, obsessed with marketing, a passion for leadership, and a client-first mentality. If this sounds like you, don’t hesitate in putting forward an application!

Marketing Director JAPAC

White Bay Sydney CBD NSW

White Bay

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